Managing Customer Value
By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful framework that allows marketers to see beyond individual marketing tactics and instead focus on the bigger picture. It involves analyzing how all elements within a marketing system – from customer Read More …
A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key clients. By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each Read More …
The marketing field has undergone a significant shift in recent years, moving away from traditional tactics that solely focus on making a sale. Today, businesses realize the value of building strong customer relationships before pitching a product or service. This paradigm shift in marketing strategies is centered around Relationship Marketing, emphasizing building trust, providing value, Read More …
Understanding your customer needs is paramount to success in the sales world. The ability to effectively uncover and comprehend these needs requires a skillset known as sales discovery. While many may view this process as simply asking questions, it goes far beyond basic information gathering. Mastering the art of sales discovery empowers businesses to connect Read More …
Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significant role in unleashing these ideas’ potential, enabling businesses to stand out in competitive markets. Viability Assessment: When assessing the viability of a B2B business idea, it is important to evaluate key aspects Read More …