Ten Steps To Mapping Customer Motivation

Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …

Mastering Productivity: How Zen to Done Can Benefit Your (Marketing) Team

Zen to Done is  a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done approach, you can master productivity and increase your marketing team’s efficiency. In this article, we’ll explore how the Zen to Done approach can Read More …

What Levers Have The Most Impact On Influencing The Outcome?

In today’s competitive world, understanding how to effectively influence a situation’s outcome is essential for success. But what levers have the most direct impact on influencing the outcome? In this blog post, we will explore the various components that can directly and effectively influence any situation’s outcome. We’ll discuss the importance of setting goals, leveraging Read More …

Building A Winning Marketing Framework With Your Value Proposition

Are you looking for a way to improve your marketing framework? Understanding and leveraging your value proposition can help you create a winning marketing framework that reflects your product/service promise to your customers. Your value proposition plays a key role when building a successful marketing framework. A value proposition is a statement that describes the Read More …

Create A Winning Marketing Strategy With Insightful User Experiences

Creating a successful marketing strategy is a complex but rewarding process. To ensure it is engaging and effective, it requires an understanding of your target audience’s user experiences and processes. By engaging with your users, you can create a marketing strategy that will drive better results. This article will explore the components of a winning Read More …