Nature of Value

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach is the author of over 20 books on marketing and market research. Read More …

Becoming Best in Your Market

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach is the author of over 20 books on marketing and market research. Read More …

Creating Process Excellence in Government

 When we talk about Lean and Six Sigma, it takes a certain amount of expertise to implement it. How do you visualize taking Lean and/or Six Sigma through the government? I mean, it’s in pockets right now, but do you just grow from them pockets? Or how do you visualize that getting expanded in government? Read More …

Losing 1M a Day, Improve Your Process

Joe: I don’t think a lot of people realize the trouble that Caterpillar was in the early 1980s. I would think that time period is correct. They were losing a million dollars a day or something? Craig Bouchard: A million dollars a day for three years and in that third year which was 1984 where Read More …

Manufacturing to Healthcare

Jason Kilgore is a Business Process Manager for Riverside Health System in Newport News, Virginia, where he has utilized his expertise in Project Management, Lean, and Six Sigma (Black Belt) to streamline processes, saving millions of dollars annually.  In his book The Elegant Process, Jason demonstrates his value-based approach to simultaneously achieving quality and financial Read More …