Understanding your target market and its decision-makers is crucial to any successful marketing strategy. One method to achieve this understanding is by creating a relationship map. A relationship map is a visual representation that outlines all the key relationships within your target market. It helps to identify the key stakeholders, their roles, their level of Read More …
Product managers play a crucial role in the success of any manufacturing company. They are responsible for overseeing the entire lifecycle of a product, from concept development to launch and ongoing maintenance. As part of their role, product managers must work closely with the marketing and communications teams to ensure a seamless customer experience and Read More …
What can I do to expand my marketing reach and ensure business growth? Expanding your marketing reach is crucial for business growth. While optimization is important, it is not enough. Here are some strategies to go beyond optimization and reach a wider audience. Embrace diverse marketing channels:Don’t limit yourself to just one or two. Explore Read More …
Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifying key decision-makers within target companies and tailoring a unique approach to each one. More than just a buzzword, ABM is a strategic approach that combines Read More …
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help you better understand your customers and the markets you participate in. Step 1: Identify Target, Key Customers The first step in identifying Read More …
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share their enthusiasm for a brand online and offline, which can be measured through metrics such as buzz and pass-along rates. By amplifying the positive attributes of emotional involvement, Read More …