Managing Customer Value
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a straightforward concept, the reality is that strategic brand-building is a complex and nuanced process that requires a deep understanding of the customer, the Read More …
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience and minimize risk. This article will explore the importance of brand distinctiveness for successful brand-building and how a defined brand image can help to reduce risk in Read More …
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally been done using attribution models such as last-click, linear, or multi-touch. These models use a set of predetermined rules to assign credit to different marketing activities and platforms. However, as the Read More …
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of the information we process mentally is received via video and audio. Therefore, these mediums can help ensure our message is effectively delivered and heard. Do you have an important message Read More …
Project management is a complex system that requires careful planning and adaptation to an ever-changing environment. In this post, we will explore the concept of project management as a complex adaptive system and how its components interact to help ensure successful projects. Design: How Do We Create a Project Environment that Can Effectively Absorb Complexity? Read More …
In digital advertising, effective attribution is essential for any successful marketing strategy. From tracking online to offline conversions and dealing with ever-changing privacy regulations, attributing purchases accurately in the digital age presents businesses with unique challenges. In this article, we’ll explore the complexities of modern attribution marketing, examining the pitfalls of current models, the impact Read More …