..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
Using Microsoft Excel as a drawing tool is a surprise to most of us. When we think of using Excel, we think of creating a spreadsheet and maybe if we are adventurous creating a graph. But there is a hidden power contained in Excel, the ability to draw. One of my most popular blog post Read More …
I worked the Systems2win booth this week at the AME Conference in Dallas, TX. I enjoy the opportunity tremendously as I get to spend a great deal of time with hundreds of Lean Practitioners in a variety of positions and industries. Discussing the Systems2win word and excel continuous improvement templates offers me the opportunity to Read More …
When I use this term, it is based on a simple theory that Teamwork Is an Individual Skill. In this book by Christopher Avery he describes a team as a group of individuals responding successfully to the opportunity presented by shared responsibility. Paraphrased from the book: Your ability to create high quality, productive relationships is Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Read More …