Many factors influence customer behavior, from personal preferences to social influences and economic conditions. To truly understand customer behavior, businesses must adopt a systems thinking approach. Unlike conventional thinking, which focuses on isolated variables, systems thinking considers the interconnections between various system elements—in this case, the customer and their environment. By viewing customers as part Read More …

By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful framework that allows marketers to see beyond individual marketing tactics and instead focus on the bigger picture. It involves analyzing how all elements within a marketing system – from customer Read More …