Mike Dalton is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. The Guided Innovation System™, their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits. His book, , Simplifying Innovation: Read More …
Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality was my guest on the Business901 Podcast. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing is more than just an issue of margin and production costs, Read More …
Understanding Respect for People/Customers Most of us will agree when it comes down to the actual purchase decision, it is seldom the best functioning item that gets purchased. Rather, it is a combination of other factors including the other two legs of value; social and emotional. For example, it is why we choose a known Read More …
After you create flow, the next Lean step is to establish pull. This is not any more difficult than the other Lean steps but may be the one most understood. Pull will not work unless you have created flow and our working to takt time (takt time sets the pace of production to match the Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
After you create flow, the next Lean step is to establish pull. This is not any more difficult than the other Lean steps but may be the one most understood. Pull will not work unless you have created flow and our working to takt time (takt time sets the pace of production to match the Read More …