Rob Doctors was interviewed in the Business901 podcast, The Irrelevancy of List Price. this is a transcription of the podcast. Rob is a co-author of Contextual Pricing: The Death of List Price and the New Market Reality. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing Read More …
I was in a recent LinkedIn discussion that referred to Sales and Marketing customer as being the internal organization and their role was to optimize the throughput of the observation. The sales and marketing role was further explained in the terms of takt time based on optimal production of the organization. The goal of sales Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
Jack Vinson, a Knowledge Management and Theory of Constraints expert, was my guest on the Business901 Podcast, The New Knowledge Management Game. This is a transcription of the podcast with four pages of additional material that was cut from the podcast. The New Knowledge Management Game Jack has been a knowledge management advocate and technology Read More …
January 12, 2010 marked the one year anniversary of the earthquake that devastated Haiti. A fellow Lean Blogger, Mark Graban of http://leanblog.org was fortunate to meet a special person – Russell Maroni, an x-ray tech at Akron Children’s Hospital. He volunteered in Haiti for 15 days in February 2010 as part of the earthquake relief Read More …
If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible Read More …