Sales discussions are one of the best methods of fostering active learning and promoting learning in companies. The discussion allows people to share their ideas and learn from each other and, ultimately, from customers. Skills are learned through discussion that can be used in real-world situations. In the simplest definition, action learning is a process Read More …
Crisis management is a topic that’s often in the news, but it’s also something businesses need to plan. A crisis can strike anytime without warning and quickly spiral out of control if it’s not managed properly. A well-run crisis management project can help mitigate the damage caused by a crisis and even help your business Read More …
To create a successful marketing event ecosystem, one must understand what one is. A marketing event ecosystem collects isolated events to achieve a common goal. Each event in the ecosystem must be carefully planned and executed to contribute to the success of the whole. There are three key components to a successful marketing event ecosystem: Read More …
In software, users never really “quit” an app; they simply become inactive. This is why onboarding and user success are so crucial to the long-term success of your business. A recent study found that the average user will only return to your app nine times before giving up on it for good. That is a Read More …
A customer value strategy will articulate your company’s approach to creating and delivering customer value. This strategy should consider the needs and wants of your target customer base and your company’s strengths and weaknesses. Once you have a clear customer value strategy, you can start aligning your business around it. This means ensuring that all Read More …
Focus on What Works to Drive Winning Performance and Build a Thriving Community Appreciative inquiry has gained traction as a unique sales playbook. This is because it focuses on the customer and their needs instead of the product or features offered. As such, buyers feel they are being heard and understand how the solution will Read More …