Affiliate Post of week: IContact When you have a sale, wouldn’t it be great if you could contact your prior customers and let them know about it? How much would that increase your sales? Well, now you can. All you would need to do is put a sign-up form at the point of sale (POS) Read More …
One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing Read More …
I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that Read More …
This week podcast guest was Aqua Porter, a Vice President of the Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth of Xerox Team Accelerator. Team Accelerator is a Read More …
Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a Read More …
What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers. Read More …