I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people Read More …
Don’t confuse the The One Page Business Plan® with an executive summary. It is the “plan.” Most executive summaries are simple introductions that can practically be used year after year. A little update here, an adjustment in numbers and maybe better quality paper if you had a good year. In fact, when I have seen Read More …
Thanks for the post, John. Raises a lot of questions for me! Putting search into the hands of the user may bother a lot of SEO people. Can you really count on being in the top 3 anymore? Or even the 1st page? Will SEO people come back and say, yes but there are only Read More …
Attention: Small Businesses, Professional Services, Salespeople and Organizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed Read More …
Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Web Content Sales Tools Sales Channel Alignment Revenue Grow Awareness & Positioning Customer Retention Impact on Business Metrics Return on Marketing Assets Product Profitability As I went through the 2nd day I kept realizing Read More …
Attention: Small Businesses, Professional Services, Salespeople and Org anizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is Read More …