Managing Customer Value
Businesses struggle to understand the value of their customers. Businesses can access more data than ever in today’s hyper-connected digital world. However, that data can be difficult to interpret and use. Customer value is a way of thinking about customer loyalty and understanding what differentiates one customer from another. It focuses on identifying specific actions Read More …
The marketing campaign is the sum of business decisions, plans, and activities to bring your brand to target consumers. If you’re not already familiar with the process, now may be the time to get acquainted. Marketing campaigns are a staple of modern business and are especially important for brands that require constant renewal. An effective Read More …
In the project economy, everyone is a project manager. The lines between work and personal life have become blurred as we manage an ever-increasing number of projects – from developing a new product at work to planning a family vacation. Project management is not about controlling people or processes but achieving results through effective collaboration. Read More …
By having a customer-centric mentality, you prioritize your customers’ needs and create an organization focused on ensuring customer satisfaction and loyalty. This mentality creates an environment for your customers to feel appreciated, respected, and taken care of. In turn, this will increase customer loyalty and repeat customers, as well as the potential to receive referrals Read More …
It’s not enough to have a great training program. It has to be sustainable and well-implemented, so many professionals are now focusing on establishing a reliable rhythm that keeps everyone updated and inspired monthly. With so much information at our fingertips and the rise of social media, it has never been easier for your team Read More …
A Quick Overview of What They Are and If They Have a Place in B2B Customer Research What is a Socratic Circle? If you’re looking for a way to get more out of your business research or sales meetings, you may consider using Socratic Circles. But what are they? And how can you use them Read More …