Managing Customer Value
Do Product managers understand Customer Value? Product managers ensure that the products they develop and manage deliver value to customers. But what is customer value, and how can product managers ensure that their products meet it? Customer value is the sum of all the benefits a customer receives from using a product or service, including psychological Read More …
As organizations become more complex, trust and collaboration become increasingly important. When the lines of communication break down, it can lead to inefficiencies, mistrust, and disengagement. A lack of confidence can be one of the leading causes of disengagement in any organization. Leaders must change how they approach decision-making to build trust and collaboration within Read More …
What is Immersion Research? There has been a growing interest in immersive research methods as an alternative to traditional marketing research in recent years. Immersive research is a set of techniques that allow researchers to understand customer behavior and experience deeply. There are many different immersive research methods, but some of the most popular include in-home Read More …
Why is it so important to learn from customers? Because they hold valuable knowledge that can help us improve our products, services, and processes. By engaging with customers and incorporating their feedback into our decision-making, we can learn how to serve them better and meet their needs. It has been said that the customer is Read More …
Sales training is an important part of any business. It helps employees learn about the products or services they sell and how to sell them best. However, three types of learning are often neglected in sales training: how to learn about our customers, how to learn from our customers, and how to learn for our Read More …
Initiating a new project is always a risk. Some projects will succeed, but unfortunately, many more will fail. When things don’t go as planned, it can be easy to beat yourself up and focus on the negative aspects of the experience. However, it’s important to remember that failure is an important part of the learning Read More …