Managing Customer Value
One of the areas their people forget about when they go virtually is the amount of knowledge that is spread informally within an organization. One of the best descriptions I think of is to look at your virtual meetings from a writer’s perspective; first, second, and third-person points of view. Your meeting notes are generated Read More …
The Expanding Use of Freelancers As Part of Your Strategy: In the past, we only thought of Freelancers as people to carry out specific time-based tasks – an outside vendor. Or, someone that could do it off-shore at a lower cost. As the use of Freelancers proliferate across organizational departments new ways of thinking are Read More …
In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
Often, startups think Product/Market fit is found by obtaining their first customers. They try to validate their product and customer base by building this Harry-Potter sales funnel thinking they can create a customer. The only measure part of the equation is the sales activity they generate within the funnel. I am not saying it doesn’t Read More …
Social media analytics for international market research offers insights for marketers to listen to their consumers in their common habitat. Through the use of modern tools their passions, preferences, and interests are compiled. These factors affect market attractiveness and allow estimation of market need for products or services. Social media analytics also allows for additional Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target’s weekly demo will be provided to give a quick view of how their platform works and how it can help your team intelligently understand, respond, learn, and prevent issues across your international markets. The demo will Read More …