Impact Mapping as a Quick Check for Your Next Marketing Experiment

How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …

Using Lean, TOC & Six Sigma to Transform Schools

The Excellent Education System: Using Six Sigma to Transform Schools helps you discover and understand the technique of evidence-based learning and operations through which the modern school satisfies the need to increase the flow of successful students through the educational system from Kindergarten through Grade 12. This book explains, in clear terms, what educational excellence means and the Read More …

A3 Project Scope Outline for Marketing

We are all enamored, with are tools, to include the latest canvases and maps. We always seek to find this deeper understanding or epiphany from creating a buyer persona, customer journey or stakeholder maps. These tools, though quite useful, are all strategic type tools. For me, I like to go in the weeds and work Read More …

2017 Business901 Podcast of the Year: The Lean Strategy with Dan Jones

Dan Jones is a management thought leader and advisor on applying lean, process thinking to every type of business across the world. He is the founding Chairman of the Lean Enterprise Academy in the UK, dedicated to pushing forward the frontiers of lean thinking and helping others with its implementation. He is also the co-author of the Read More …

The Power of Tribal Thinking

Christine Comaford believes we can do well and do good, using business as a path for personal development, wealth creation, and philanthropy. Her newest book, Power Your Tribe: Create Resilient Teams in Turbulent Times, will be released January 2018 but if you pre-purchase the book through her website there is an amazing collection of free Read More …

The Oxford Review Post-it-Note #1

Are you focusing on talent issues? Developing Supportive Leaders? What if your next strategic “brainstorming” session included peer-reviewed,  evidence-based post-it-notes to guide your conversation?  The picture was created from the overview section of an Oxford Review Briefing.   We are offering a complimentary briefing from The Oxford Review: How to get groups and organizations to support Read More …