This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline was created several years ago but still serves the purpose it was originally intended.
Or view and download the PDF: Defining your Target Market
This outline, eBook is a nice preparation for tomorrow’s blog post on Buyer Personas.
This information was based on a study I read that was a combined effort of the Communications Leadership Institute, www.communicationsleadership.org and the Spitfire Strategies, www.spitfirestrategies.com.