There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE
I was using CAP-Do (superimposed over the “U” in the image to show how it corresponds to steps 1,2,4,5) but really had not taken Lean into an area when I was embracing emergence. Theory U did that for me.
Theory U, Synchronicity, 5th Discipline (Series), and Presence all originally published over 10 years ago and each of them were around 600 pages. Scharmer followed with a more reasonable length and insightful book Leading from the Emerging Future, http://amzn.to/2G0L7qW. All of these excellent books but somewhat difficult to put into business practices.
Scharmer newest book, as the name suggests, boils down the essential material into a practical and useable piece of work. This coupled with the idea of Presencing or in Lean Terms, Hansei is the best material I have found on using reflective practices, especially for emerging thought.
For more information on CAP-Do review this recent Slideshare Infographic: https://lnkd.in/e42nHkC