All Core Messages are not Created Equal.

I wrote a post recently that All Sales Channels are not Created Equal and talked about the resources that you would have to commit to each one. But today I had an appointment with a new client and was discussing their Core Message and went through an exercise that I thought might prove useful. More importantly, I discovered that you can have more than one sometime and that All Core Messages are not Created Equal.

List your core messages, you can have more than one but keep it short and sweet.

1. Which one differentiates you the most?

2. Which one screams the loudest?

3. Who and what influences whom?

4. Which would could prove the most effective?

5. Which one has the highest risk attached to it?

6. Which one  has the Lowest Risk?

7. Which one is the easiest to support?

8. Which is the easiest to implement?

   1. In the short term?

   2. In the Long Term?

9. Which one is the most affordable?

10. Which of them is most recognizable to your customers?

11. what are the best vehicles to reach your audience or constituents?

12. Can you combine and optimize?

13. If you decide on more than one, what is the best timing to introduce each?

So what is your core message?