Name the most famous documents! Most of U.S. origins will name the Declaration of Independence or the Gettysburg Address. Most Englishman would name the Magna Carter. Imagine, with one piece of paper people have changed the world! Business today competes on clarity and there is not anything that drives execution more than clarity. And without Read More …
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for Dummies and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort and Read More …
Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase Read More …