I often use Kim and Mauborgne’s (Blue Ocean Strategy) Pioneer-Migrator Map as a beginning step in identifying customers and organizing clusters for engagement and exploration. It is certainly not meant to be a direct comparison but it offers a unique view of the material. I like to look at growth opportunities through real people, and clustering from the known Read More …
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
Why do we continue to get undesirable outcomes? Have you ever looked at your sales and marketing from a system perspective? To most this simple diagram looks complex. However, it is high-level and can be broken down into numerous subsets. You may notice the typical Google Acquisition block at its core which is very dynamic Read More …