Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to connect with customers. When developing a strategic narrative, a few key steps should be followed. First, it is important to understand the “why” behind Read More …
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies must remain flexible and agile when deciding to stay ahead of the curve. This is where Action Research and Marketing Research come into play. Action Research is a collaborative approach to investigating and exploring Read More …
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution channels are the different paths to deliver a product or service to its intended customer. These channels enable companies to increase their reach and expand their customer base in Read More …
Are you finding it difficult to turn your creative ideas into a successful long-term product or service? It may be time to focus on creating a creative process diagram that clearly outlines the steps and strategies you need to take to achieve lasting success. This article will discuss how to map and structure your creative Read More …
Marketing campaigns are crucial for businesses to promote their products and services and reach their target audience. However, a campaign’s success depends on the plan’s quality and the team’s ability to adjust to unforeseen circumstances. This is where the adaptive marketing approach comes in. This article will explore the advantages of adaptive marketing, the Read More …
As marketing campaigns become increasingly complex and dynamic, companies are looking for better ways to manage them. One approach that has gained significant popularity is Scrum – an agile framework that is commonly used in software development. However, Scrum is also an excellent fit for marketing campaigns, and in this comprehensive guide, we will explore Read More …