Unlocking the treasure trove of ideas often lies in the magic of sprint-type approaches. Like a key needs a lock, good ideas need competent people and organizations to bring them to life. According to design leaders, the power of a design sprint lies in its ability to foster creativity and collaboration within structured time constraints. The Read More …
The noise at the top of the funnel is just too great to accomplish much with an unproven funnel. You define a persona, acquire a list or use PPC, create an autoresponder, and go through that hierarchy-type thinking to find the decision-maker if it is a substance purchase. It requires Harry Potter-like magic thinking and Read More …
The Pitfalls of Using Traditional Project Management Tools in Marketing Campaigns: Why They’re Doomed to Fail Traditional project management tools often need to catch up when managing and tracking marketing campaigns. These tools are doomed to fail in the face of the evolving demands of modern marketing. Whether working on a social media campaign, launching Read More …
This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can effectively capture existing demand, nudging prospective customers toward purchasing. Sources: https://www.factors.ai/blog/the-principles-of-modern-b2b-marketing-part-1-brand-building-vs-sales-activation https://www.forbes.com/sites/theyec/2020/11/12/whats-the-difference-between-sales-activation-and-brand-building/ https://renouncreative.com/brand-building-sales-activation/ Understanding Sales Activation and Effective Marketing Reach Sales activation is the turning point where a prospective Read More …
Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …
Successfully executing marketing campaigns is no easy task. With ever-changing consumer demands and an ever-evolving marketplace, businesses need a framework that can keep up with the demands of modern marketing. That’s where the Spiral Method comes in. With its innovative approach and advanced features, the Spiral Method is the key to maximizing your marketing campaign Read More …