Achieving Best in Market thru Six Sigma Marketing, eBook Release

The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals.

Best in Market details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value. The book is filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

Best in Market can be purchased on the Business901 website, find out more.