ASQ Columbus Spring Conference will host Marketing with Lean

The theme of the ASQ Columbus Spring Conference 2011 is Leadership through Quality. After enjoying morning and after-lunch key-note speakers, attendees will have the opportunity to choose from both morning and afternoon tracks covering more than 14 different topics to include Marketing with Lean and I will be presenting it!

The conference is held at The Columbus State Conference Center, 315 Cleveland Avenue,
Columbus, Ohio 43215. It is a one day event on March 24th with registration beginning at 7:30 AM and the conference from 8:30 AM to 5:00 PM. Additional information and registration can be obtained at

Joe Dager says of the Marketing with Lean program, “This requires re-thinking about the way you do business and the way you think about your markets. More importantly, the way you think about value. Value in terms of how your market defines it. Stop thinking about product or even product benefits. Your marketing systems must support the delivery of value to your customer at a much higher rate than your competitor’s. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value. Learn what the terms Agility, Speed and Relevance fit into the marketplace today and in the future.”

ASQ is a global community of experts and the leading authority on quality in all fields, organizations, and industries.

* As a professional association, ASQ advances the professional development, credentials, knowledge and information services, membership community, and advocacy on behalf of its more than 85,000 members worldwide.
* As champion of the quality movement, ASQ members are driven by a sense of responsibility to enrich their lives, to improve their workplaces and communities, and to make the world a better place by applying quality tools, techniques, and systems

Related Information:
Why does sales and marketing operate to a different quality standard?
The Future of Marketing is Lean
Why Lean Marketing? Because it is the Future of Marketing …
PDCA for Lean Marketing, Knowledge Creation