Rehearsing your next Sales Call, why not?

At the Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play — with many examples you can try at home (and one that maybe you shouldn’t). Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Read More …

Best Marketing Advice Ever, yes Ever!

Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …

Lean Marketing Example using A3

Samuli Pahkala used this A3 for creating a presentation for the World’s Best Presentation Contest 2009. This is a great example of how to use an A3 in a marketing project. Another example is my proposal A3 that is on display on slideshare. A3 – Toyota’s way of solving problems and creating plans A3 is Read More …