Managing Customer Value
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …
I had the pleasure this past week of interviewing the co-author of the book Strategy from the Outside In, Christine Moorman for an upcoming Business901 Podcast. Christine is the T. Austin Finch, Sr. Professor and founder of The CMO Survey at The Fuqua School of Business, Duke University. She stated that many strategies such has Read More …
Gartner Says the World of Work Will Witness 10 Changes During the Next 10 Years The world of today is dramatically different from 20 years ago and with the lines between work and non-work already badly frayed, Gartner, Inc. predicts that the nature of work will witness 10 key changes through 2020. Organizations will Read More …
For the marketing people, a lean presentation is a good time to sit back and relax because its application has absolutely no applicability to them. Their probably right, marketing people are creative, right brained thinkers with a tendency to think they are the only ones to look at the big picture. Sure they understand metrics Read More …
There was an interesting post on the Noop.NL blog the other day, The Customer Value Problem: Ditch the Value Stream! He stated: The value stream is a potentially harmful metaphor. I think we should replace value streams with value networks, and customer value with stakeholder value. Again and again I hear people referring to “value Read More …
Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman. Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment Read More …