Managing Customer Value
Do you think it is Scrum? Do you think it is Kanban? Do you think it is a Marketing Funnel? …or is it all three? Or maybe Agile? This is an empirical view of Value Stream Marketing. The drawing is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and Read More …
David Anderson, author of the recent book, Kanban appeared on the Business901 podcast and added 50 minutes of Kanban discussion. David covered a lot of ground in this discussion and answered a lot of questions for me that his book raised. David is a thought leader in managing highly effective software teams. He is President Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
One of the first steps that I recommend in developing your Marketing Kanban is to create a Value Stream Map of your Sales or Marketing Cycle. Many people struggle with this concept and in a workshop I asked them to create their best known channel without really discussing their marketing tactics at all. I ask Read More …
I just finished reading Kanban by David Anderson, @AgileManager and was very pleased with the content and especially the delivery. David is truly an expert in Kanban and I highly recommend the book for any discipline looking at introducing Kanban. What I enjoyed about the book more than anything else was the delivery of the Read More …
Just released a 27-page eBook which provides an overview of the Value Stream Marketing Process. The book is an overview of applying Lean principles to the marketing process. It also serves as an introduction to the Business901 Marketing Kanban and the Value Stream Marketing 28 day program. Short Excerpt: Value Stream Marketing is not about Read More …