The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but Read More …
Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process. Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in Read More …
When talking to may successful business people, how many do you find started a certain type of business and it evolved into something different. That really is not that uncommon. Just ask Bill Gates. On the other hand, how many startups really know the problem they solve? This is a brilliant presentation by Alistair Croll Read More …
I have been discussing Agile Marketing lately and recently came across a blog post by Chris Brogan on “How We Make Businesses These Days”. Chris stated in his post: Think. Sketch. Execute. Revise To me, the new formula of business is this: think. sketch. execute. revise. It’s important to consider contingencies. It’s important to be Read More …
Marketing fails when it does not deliver the right message at the right time to the right person! Doing this prevents waste, minimizes cost and more importantly excites customers. Typical marketing practices are unable to do this when you think of marketing in a linear fashion. If you develop your marketing as a cycle in Read More …