When you think of how marketing functions in a modern organization, you probably don’t picture it as a cluster of interconnected hubs; most organizations are structured to have clear roles and responsibilities assigned to specific individuals or departments. But that’s exactly what CMCs are: an organizational structure that can help companies achieve strategic advantages in Read More …
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of their marketing strategy, allowing for creative problem-solving and better results. This article provides an overview of concept mapping and how it can be used to construct a marketing Read More …
Do you want to unlock new business development opportunities and make the most of the market? If so, you need to understand opportunity mapping. An effective opportunity map can help you identify potential opportunities, assess which ones are right for your business, and capitalize on them. But what is opportunity mapping, and how should you Read More …
Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …
The power of movements is undeniable, and it is time we recognize their potential to bring about significant changes in various spheres of society. Movements are not about placing individuals into neat boxes. They are dynamic and constantly evolving based on shared visions for a better future. Thinking through movements requires a more dynamic understanding Read More …
Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …