Old-style sales funnels treat customers like passive buyers in one-way deals. Research shows businesses using collaborative funnels see better customer retention rates and higher lifetime value. Collaborative funnels mark a big change in how businesses connect with customers. These systems turn the standard sales funnel into a shared space where customers actively buy. Companies can Read More …
Understanding customer patterns has emerged as a critical component for success. Today, businesses are not just competing on the products and services they offer but also on their ability to comprehend and anticipate their customers’ needs and preferences. This understanding is pivotal in crafting effective sales strategies and enhancing the customer experience. Customer patterns encompass various Read More …
Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …
When building successful marketing campaigns, one-size-fits-all approaches are becoming a thing of the past. It’s all about creating personalized customer experiences in today’s digital age. One effective way to achieve this is by integrating multiple channels to provide a seamless experience throughout the customer journey. Omni-channel Marketing Strategies To truly connect with your audience, you must Read More …
David Maistcr, Charles H. Green, and Robert M. Galford, in The Trusted Advisor: 20th Anniversary Edition – February 2, 2021 (Amazon Affiliate Link: https://amzn.to/48vUlcl ) listed ten different topics that customers want from a professional relationship and engagement. I have expanded on their thoughts in this article. Make an Impact on Our Business, Don’t Just Be Read More …
Marketers are constantly bombarded with the pressure to optimize their campaigns for maximum results. From search engine optimization to social media algorithms, getting caught up in the never-ending cycle of tweaking and testing to pursue higher click-through rates and conversions is easy. However, this singular focus on optimization can often lead to a narrow and Read More …