Rethinking Customer Needs

Lance A. Bettencourt, PhD, has led job-centric innovation projects with many of the world’s leading companies and his thought-leadership is evident his publications on job-centric innovation. Related Podcast and Transcription: Rethinking Service Innovation His book Service Innovation: How to Go from Customer Needs to Breakthrough Services was my introduction to Service Design. In a past Read More …

Need to Change a Behavior Consider The Machine Project

AM+A has more than 30  years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, Read More …

The Fit between Design Thinking, Agile and the Lean Startup

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I Read More …

Levels of Abstraction, Levels of Completeness

Musicians, Architects, and Systems Thinkers seem to have a similar thread woven through them. When you think about Frank Lloyd Wright, Dr. W. Edwards Deming, Peter Drucker and many others had musical composition in their background. Next weeks, Podcast guest Jim Kalbach, is a Principal UX Designer with Citrix Online and an active speaker, writer, Read More …

How Visual is Your Storytelling?

How well do you understand the pandemonium towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing Read More …

From Startup Entrepreneur to Storyteller

Making the transition from startup entrepreneur and storyteller, today John Gray is a full time freelance writer. He enjoys sharing stories about startups, entrepreneurs, and emerging technology. It’s all about exploring the intersection of our human experience with technology. He’s a regular contributor to BetaKit and can be found on twitter at grayspective.   Download Read More …