Are Your Personas Flawed?

You validate with the marketplace all those User Personas or Buyer Personas that you create. There is a lot of science to them backed up by hard data when it is required. In fact, they are one of the hottest design topics around and one of the FIRST things we create. Sometimes right after or Read More …

A Learning Platform for Design Thinking

Dr. Charles Burnette has been a frequent speaker in European design schools and at the European Union’s Cumulus Program on Design Education and is widely published on topics such as design management, design systems, ecological design and design education. He is now writing a book about the design model, its foundations in cognitive science and Read More …

The Connection of QFD, Taguchi, TRIZ

Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. Transcription and Related Podcast An excerpt from the Podcast/Transcription: Joe: What’s the connection between all three of them? John Terninko: Take a Venn diagram, and I Read More …

The Misnomer of Thinking out of the Box

Do you want to innovate? Try something new? You surround yourself with a bunch of creative people, go offsite and have a brainstorming session. The ideas are abundant and with so many it seems a shame that we can only try a few due to budget or time constraints. The cold hard truth is that Read More …

The Power of 3: QFD, Taguchi, TRIZ

Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. He has been teaching and using TRIZ for 13 years. Consistent with his professional life of being on the cutting edge in QFD and Taguchi for Read More …

Can a Process Really drive Innovation?

Can a process really drive innovation? If we call Lean 3P a standard process, how would that accelerate, let’s say, a learning cycle? These are the questions that I asked Dan McDonnell discussed the co-authorof  the book, Unleashing the Power of 3P: The Key to Breakthrough Improvement. He answered the question below and many other Read More …