Following publication of his book “Shaping Things (Mediaworks Pamphlets) “, American Science Fiction author Bruce Sterling share his views and visions at LIFT France 09 about the future of Design, the broad concept of an “Internet of Things”, and reflects on two important issues: Privacy and Recycling. Bruce has been a regular speaker at LIFT Read More …
Only the customer can determine value. Your product or service has zero value in it. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thinking (Vargo and Lusch (2006). If you take this approach and view your Read More …
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. An excellent poster is available, The Principles of Universal Design. These principles are even applicable to many marketing activities from Read More …
This is part 5 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, Getting Naked: A Business Fable About Shedding Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …
Using Design Thinking for Growth is a transcription of a the Business901 podcast, Design Thinker exposed as Left Brain Dominant. I am not sure if it was the title or the timing of the podcast (it was released around the 4th of July) but this podcast did not reach the listener-ship that I had thought Read More …