Affiliate Post By Palo Alto Software, Inc. A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in Read More …
Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determine your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that Read More …
I have access to so many good articles as a result of my affiliate status and seldom use them as often as I should. I thought Sunday would be a good day to utilize this content and give me the day off. So who better to start the series out with than with Palo Alto Read More …
Last week I wrote a blog post stating that I thought that Seth Godin was experiencing a lean transformation. I alluded to the fact that I thought John Jantsch, author of Duct Tape Marketing, was headed down the same path. After reading John’s blog post in the American Express Open Forum. I’m convinced! He said Read More …
How do you look at your marketing? Do you know where your leads come from? How are you processing leads to make them successful? In my recent blogs about marketing and the Theory of Constraints, I discussed the connections between each step of the marketing hourglass. Many organizations do not look at their sales and Read More …
A continuation of my blog posts on Using the Theory of Constraints with your Marketing HourGlass. We are concentrating on optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5. Step 4. Elevate the system’s constraint. You may have found significant improvement in the preceding steps and Read More …