The Duct Tape Marketing Fish Story
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Category: Duct Tape Marketing Category
Do you know much value you provide
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
Do you know how to create key performance indicators?
As any reader of my blog knows, I believe in a system. But a system does not work unless you have performance indicators along the way. And the real secret is that your system only works as well as your Key Performance Indicators (KPI) are constructed. The time spent in making good KPI’s are well Read More …
Lean Marketing House – The Pillars
Above the foundation of the Lean House are the pillars. In a typical Lean House these pillars represent JIT, Jidoka(Quality) and Motivated People. This is from the Toyota Production System and they are actually in a certain order. Typically the middle pillar is described as the most important pillar and it is the one of Read More …
John Jantsch is right on target with the Changing Face of SEO
This is what I have been talking about for so many months and John says it so eloquently: Read this post at least twice. This content from: Duct Tape Marketing encourage you to read the entire post and the comments. Search engine optimization has changed dramatically over the past few years. The shift is from Read More …
Duct Tape Marketing Coach’s Plan by Business901
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …