Tellus Mater created this video that I found via a tweet by Robert Lusch (@RobertLusch) co-editor of The Service-Dominant Logic of Marketing. I believe that the message Tellus Mater sends is interesting. I can honestly say that I am not qualified to express an opinion on how valid it is. However, I find it similar Read More …
Issue Mapping is the process of crafting an issue map, a way of making critical thinking visible. An issue map is a graphical network that integrates many problems, solutions, and points of view and shows the deep structure of an issue. Issue maps can be sketched on paper, but larger issue maps are typically crafted Read More …
In retrospect, I cannot honestly say why I ended up following Dr. Deming more so than Dr. Juran, or Philip Crosby, who I consider the other giants of the quality movement. I am not even sure in my first several readings of Dr, Deming that I even understood how it applied to me other than Read More …
Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …
In past blogs, I discuss using CAPD (Check – Act – Plan – Do) or CAP- Do as the beginning cycle for Lean Sales and Marketing. It was term popularized by many that were directly influenced by Dr. Deming, such as Brian Joiner and Yoji Akao. Even with the direct influence of those three I Read More …
Next week’s Business901 podcast guest is Ken Rolfes of KDR Associates. Ken has spent more than 30 years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He has extensive Lean enterprise experience in general management, new product development, cost management systems, Read More …