thru Adaptive Marketing Practices
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …
Part of The Lean Minute Collection on YouTube If the customer interaction (iCustomer) is an important part of marketing you should be able to measure it. Related blog posts: What is your iCustomer Level The 7 step Lean Process of Marketing to Toyota Lean Engagement Team (More Info): The ability to share and create knowledge Read More …
Joe: When I think of coaching, I kind of think of someone that has done that job before, that he knows how to do the job. And I see that in a lot of different areas and so forth. Do we need to make the investment in time and personnel to be able to do Read More …
Lean Thinking is often developed through a structured approach using a tool such as an A3. It is one of the best ways, I believe in developing a problem-solving culture through practice. The easiest way to start is to purchase Jamie Flinchbaugh’s Kindle book, A3 Problem Solving: Applying Lean Thinking . It does an excellent Read More …
I often use SOAR in the initial sequence of steps in working with clients. This helps ensure we carefully think through what outcomes we want to create, what supports and barriers we need to plan for, and who we have to involve within your organization to guarantee success. The starting point looks like this: Strengths: Read More …
In the appendix of the book, Lean Integration: An Integration Factory Approach to Business Agility, I found a set of integration laws that I thought worthwhile sharing. I added my comments to each law on the thought it sparked. Integration “laws” are ways of thinking about the fundamental drivers of integration. The laws reflect the Read More …