Part of The Lean Minute Collection on YouTube We need to understand the underlying forces of these relationships and what is critical for this activity. The conversation we must have, the value that must be delivered. Our models need to include the intangibles or informal exchanges that really build relationships. CAP-Do (More Info): What makes Read More …
Part of The Lean Minute Collection on YouTube Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time in the business that their customers are in. The simplest way to do that is Read More …
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …
This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: The Sales Professional Stack I organized this stack around the concept of the “Sales” trying to leave out personal development, social media and marketing unless it had a direct bearing on “Sales”. I ended up with 29 publication in the Read More …
Part of The Lean Minute Collection on YouTube If the customer interaction (iCustomer) is an important part of marketing you should be able to measure it. Related blog posts: What is your iCustomer Level The 7 step Lean Process of Marketing to Toyota Lean Engagement Team (More Info): The ability to share and create knowledge Read More …
Part of The Lean Minute Collection on YouTube A short out-take on how to start thinking in scenarios for training front line service, support people. Lean Sales and Marketing: Learn about using CAP-Do