Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …
Many people believe that to apply Lean Techniques to marketing it is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Related Posts: A Little Law applied in Lean Marketing Most Read More …
I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
I had 2 experts, Michael Curry and Rob Piersielak of the Xerox Corporation on the Business901 podcast to discuss Kanban. With so much being written about Kanban in software development in general and in my own writings on the Marketing Kanban, I felt that giving my readers and listeners a perspective on the traditional form Read More …
Recently, I had the pleasure of doing a guest post on the Lean Blog. The Lean Blog is authored by Mark Graban, a Senior Fellow at the Lean Enterprise Institute and author of the book, Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction winner of a 2009 Shingo Research and Professional Publication Award. Mark Read More …
Drew Locher was my guest on the Business901 podcast and this is a transcription of our conversation that centered on applying Lean to the Office and Service sectors. Drew is currently Managing Director for Change Management Associates, a Shingo Prize winning author and the first Business901 Podcast returning guest. Related Podcast: Lean Thinking in the Read More …