Managing Customer Value
Dr. Kai Yang was the guest on the Business901 Podcast and this is a transcription of the podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). Voice of Customer in Design for Six Sigma Dr. Yang is a Professor in the department Read More …
What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment based on flow verses the traditional batch and queue type environment. In the service sector, the Lean Concept of pull has Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and I would encourage you first Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
Dr. Kai Yang was the guest on the Business901 Podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). I found it interesting that Dr. Yang has worked with Apple and questioned him about it. Black T’s and blue jeans didn’t seem like a Read More …
One of the first steps that I recommend in developing your Marketing Kanban is to create a Value Stream Map of your Sales or Marketing Cycle. Many people struggle with this concept and in a workshop I asked them to create their best known channel without really discussing their marketing tactics at all. I ask Read More …