Managing Customer Value
The last several posts have discussed several products and resources for project management. Good project management has to occur throughout your organization to be successful. Your company probably has a great deal of knowledge and is already using a software package for scheduling such as Microsoft Project. I want to reiterate the point I made Read More …
I believe that many Marketing projects do not conform to good solid project management techniques and practices. It’s not surprising, seldom does anyone invest in the proper training to develop the skills needed. To do list, due dates without properly define scope, and assigning responsibilities does not constitute project management. Scope, Managing Risk, Variation and Read More …
Marketing people talk about it all the time, and it must be from the days of buying so much print media, television and radio spots. I have marketing calendars and here is what I have figured out to do with them. Deskpad to take notes. Video on how to create one. Google calendar for my Read More …
Value Stream Mapping comes from the Toyota process flow improvement tools and involves identifying all the steps both value added and non-value added currently involved in providing a product or service. It will create a visual representation of that value stream or the work in process. It establishes a common language among us and provides Read More …
I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular segment. We also wanted to remove some prospects in the middle of a segment. Some of Read More …
There’s been a big debate lately on tools and the thinking processes of lean.When you talk about a system, one of the first things that I think of is the tools that are used in the system. I use the tools to make sense out of a system, but I thought that Michael Balle author Read More …