Kaizen, Kaizen, Kaizen – Why so many?

A shorten definition for Kaizen is continuous improvement and the Kaizen Event is a team based activity that focuses on a continuous improvement. The team is very often a cross-functional team that will be brought together for a short period of time. I think a great way to use Kaizen is for nibbling on the Read More …

Association for Manufacturing Excellence, AME Conference Marketing Lesson

This week I attended the AME Conference held in Covington, KY. I have to say it was one of the best conferences that I have attended in a long time, with a great mix of workshops, seminars and plant tours. They also paid particular attention to their vendors making sure all their needs were met. Read More …

Using the Theory of Constraints in the Lean Marketing House

This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Read More …

Value Stream Mapping for Marketing

This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Read More …

The Pillars of the Lean Marketing House

This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels. The entire series will be posted Read More …

The Pillar Worksheet – Lean Marketing House

This video series will explain the process I use in building the Lean Marketing house. This particular segment is an overview of the Pillar Worksheet that is an integral part of Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Related Read More …