James Franz was my guest on the Business901 podcast and if you have been spending your time improving your processes and wondering why they are not giving you the expected returns, this is the podcast for you. Jim is the co-author with Jeffrey K. Liker on the latest of the Toyota Way books: The Toyota Way Read More …
In Lean Marketing, I discuss the use of a Sales and Marketing team as a cross functional group whose number and expertise is derived from the decision making path of the customer. The team is first and foremost the listening post for the customer (prospect) that enables them to provide the customer with the information, Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
This is a transcription of the podcast, Lean is the tool that Creates the Customer Relationship. The guest was Erik Haberkern, a General Sales Manager of a global Fortune 300 chemical company. We discussed the application of Lean in Sales and Marketing. Eric first worked as a Facility Manager and soon became a Lean Deployment Read More …
The traditional way of creating sales used by individuals and even by large organizations is a natural sales progression commonly called a marketing funnel. I have written many times about this and summarized it in this recent post, Kill the Sales and Marketing Funnel. There are many adaptions to this model but typically begins with Read More …
Listen to Dr. Womack discuss Lean in the 2nd part of a 2 part podcast. Part 1 of the podcast was A Gemba Talk with Womack on Lean. We discussed his new book Gemba Walks and many of the problems in implementing Lean. Just the intro and ending was repeated, about 2 minutes on each Read More …