Managing Customer Value
There was an interesting post on the Noop.NL blog the other day, The Customer Value Problem: Ditch the Value Stream! He stated: The value stream is a potentially harmful metaphor. I think we should replace value streams with value networks, and customer value with stakeholder value. Again and again I hear people referring to “value Read More …
Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman. Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment Read More …
Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process. I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
Who are your most influential people on a particular subject? I started thinking of this after interviewing Don Reinertsen Tuesday’s Podcast, on the subject of Flow. In my mind, the founding father on this subject was Mihaly Csikszentmihalyi (notice in the middle of his last name the word ZEN). I can remember first reading his Read More …
Most companies when considering the value they offer to the marketplace only consider the value that their customers or buyers receive. Your company‘s value proposition is actually a two part function. One, is how buyers evaluate your product/service and two, how non-buyers evaluate your product/service offering. If you lack the understanding of how non-buyers rate Read More …