Managing Customer Value
Samuli Pahkala used this A3 for creating a presentation for the World’s Best Presentation Contest 2009. This is a great example of how to use an A3 in a marketing project. Another example is my proposal A3 that is on display on slideshare. A3 – Toyota’s way of solving problems and creating plans A3 is Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams to work toward them to management practices. In Lean Marketing practices, I advocated the use of Value Stream Mapping Process to identify: Customer’s Decision Making Path Sales and Marketing reaction to Read More …
Can you really add value or are you just creating another tool to fill out some more paperwork? On the Business901 podcast. Jamie Flinchbaugh the co-author of The Hitchhiker’s Guide to Lean: Lessons from the Road answered this and a few more questions such as: What is a control point? What is control point standardization? Read More …
I was looking for a primer on A3 to include in my blog and found this IW Best Plants Conference: Developing People with A3 Thinking: In this session at the 2009 IW Best Plants Conference, Jamie Flinchbaugh, Founder and Partner, Lean Learning Center provides a basic primer on A3, outlining its use as a method Read More …