Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …
This eBook is a transcription of the podcast, Stories of Lean and Agile with Claudio Perrone, aka Agile Sensei. Our podcast was a collection of his thoughts on the use of Agile and Kanban and his work in the development of presentations such as Crafting your Storyboard and The Rise of the Lean Machine Storybook. Read More …
That’s right the old Mantra; Faster, Better, Cheaper is the norm nowadays. It really is not separating you from the crowd, it is only the average. How are you going to build Market Share? How are you going to be increase revenue? When you are only average? People start utilizing methodologies like Lean and Six Read More …
My guest on the Business901 Podcast was Tricia Bhattacharya. She authored the Guide to Operational Excellence that Xerox makes available to their print customers. It introduces a five-step plan to help in-plants remove waste like overproduction and idle time. The five steps are: understand the goal, measure the current state, analyze data, develop a plan, Read More …
I am the guest today on Quality Conversations hosted by Steve Wilson where we will discuss Applying Lean or Six Sigma to Marketing. the call-in number is (646) 200-3898. Quality Conversations, serves as a platform for communicating the best and brightest strategies, methods and tools for all those interested in improving quality and business process Read More …