Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. This is a transcription of the Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due Read More …
Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process. I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
Who are your most influential people on a particular subject? I started thinking of this after interviewing Don Reinertsen Tuesday’s Podcast, on the subject of Flow. In my mind, the founding father on this subject was Mihaly Csikszentmihalyi (notice in the middle of his last name the word ZEN). I can remember first reading his Read More …
Most companies when considering the value they offer to the marketplace only consider the value that their customers or buyers receive. Your company‘s value proposition is actually a two part function. One, is how buyers evaluate your product/service and two, how non-buyers evaluate your product/service offering. If you lack the understanding of how non-buyers rate Read More …
Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due out at the end of the year Read More …