Managing Customer Value
What is Mastery? Comprehensive knowledge or skill in a subject or accomplishment. The action or process of mastering a subject or accomplishment Mastery, why don’t we spend more time learning about it? I have always been convinces that it is not how many tools you have in your bag but how many tools you use Read More …
Todd Wasserman at Brand Week reported: A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a major firm was 34.7 months in 2009, a jump of 6.3 months over the previous year and the longest Read More …
This a transcription of the Business901 podcast that featured Carol Ptak. She is first and foremost a thought leader. You will find in the transcription that Carol has an extensive background in Supply Chain and Management. It was one of my most informative podcasts full of fresh ideas, examples and usable material. Even though it Read More …
Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …
I question if is just the latest fad or the latest take on an improvement method that gets us motivated. It is good that we continuously strive to improve whether it be Lean, Six Sigma or any Continuous Improvement effort. I made this quick chart out that describes just a few of the disciplines that Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …