Managing Customer Value
Clifford Stoll could talk about the atmosphere of Jupiter. Or hunting KGB hackers. Or Klein bottles, computers in classrooms, the future. But he’s not going to. Which is fine, because it would be criminal to confine a man with interests as multifarious as Stoll’s to give a talk on any one topic. Instead, he simply Read More …
Do you ask this question before your start a marketing campaign or project? Sometimes it is really hard to come up with a number or a goal, but should we not try before doing it? I hear more people discussing why you should not measure things rather than why you should. But I think it Read More …
When holding a Kaizen Event have you ever really taken the time to think thru the event and how you will hold people’s interest and more importantly how you will get them engaged? Managers may think that everyone has the same level of interest and are willing to participate and share openly. I think that Read More …
Roy Osing of Brilliance for Business is an experienced Business and Marketing Consultant and the former Chief Marketing Officer & Executive Vice President for TELUS, Canada’s second largest Telecommunications provider. He is also the author of the book Be Different or Be Dead, Your Business Survival Guide‘. This is a transcription of our podcast and Read More …
I have been fortunate to have a slew of well qualified individuals on my podcast that have discussed Kaizen and Kaizen Events. Karen Martin of KS Martin & Associates was one of them and offered this definition of who should attend a Kaizen Event (You can listen to part 2 of 3 of the Karen Read More …
I find it interesting how many disciplines recommend that you spend fifty percent of your time planning. School = Homework/Testing Sports = Practice/Games Toyota’s PDCA = Planning/(Do/Check/Act) We grow up thinking it is a necessity? What happens? Where does your Company fit in?