Managing Customer Value
Partnering with IWCC on customized Adult Learning programs At the upcoming Southwest Iowa Manufacturers Alliance for Quality program Steven Wilson of WCTS, Inc. will be discussing how partnering with IWCC on customized programs for Quality and Six-Sigma can provide dramatic results for your business. The program will be held from 9:30AM to 2:30PM on Tuesday, Read More …
Last week, I had a chance to attend Lean Frontiers’ workshop on The Role of Leadership in Creating a Sustainable Lean Culture. The course demonstrated the role of leadership in connecting and simultaneously developing the “Product” and the “People” Value Streams in an organization. In a lean implementation this really sets the foundation for a Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
Jim Huntzinger has over twenty years experience developing lean enterprises through system design and development, implementation, and guiding organizations both strategically and tactically through the transformation process. Currently he is the president and founder of the Lean Accounting Summit, TWI Summit, and Lean and Green Summit. The podcast was a great overview of Lean Accounting Read More …
I have been working with Dr. Eric Reidenbach of the Six Sigma Marketing Institute in the development of the 5Cs of Driving Market Share program. In the process, he has developed a Customer Value Assessment Program. You will receive five surveys based 5Cs of Driving Market Share: Customer Identification, Customer Value, Customer Acquisition, Customer Retention Read More …
This is a Guest blog Post by Dr. Eric Reidenbach, the Director of the Six Sigma Marketing Institute. I think Dr. Reidenbach’s thoughts are right on target. We keep basing Continuous Improvement efforts in areas that are making little difference to the bottom line. Most manufacturers constraints are in the marketplace and till we address Read More …