Managing Customer Value
Defining Pricing Power: Pricing power refers to a company’s ability to raise the prices of its products or services without significantly affecting the demand. It reflects how much a business can control its pricing strategy about its competitors and the market. Essentially, it’s about balancing and maximizing revenue while maintaining customer interest. For instance, consider Read More …
A simple test with different shades of blue earned Google an extra $200 million in annual ad revenue. Bing’s revenue jumped 12% – over $120 million – just by changing how ad headlines looked. These real-world examples show the amazing impact of systematic testing. In the ever-changing market, people see hundreds of marketing messages every Read More …
Businesses often overlook the importance of aligning their strategies with available category entry points and key opportunities to connect with target audiences. By leveraging the 3 Cs—Credibility, Competitiveness, and Commonality—you can create a stronger foundation for success. This requires Adaptive Planning to stay agile in shifting markets, Action Research to uncover actionable insights, and innovative solutions like Fractional Marketing Read More …
Marketing Action Research offers a practical approach to testing strategies, gathering insights, and driving informed decision-making. However, not every company has the resources for a full-time marketing executive to lead such initiatives. Enter Fractional Marketing Services, a cost-effective solution that provides access to seasoned marketing professionals part-time. By leveraging these experts for Action Research, businesses Read More …
In the ever-evolving business landscape, organizations constantly seek ways to gain a competitive edge and achieve sustainable growth. The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book “Blue Ocean Strategy,” has captivated the imagination of business leaders worldwide. The promise of creating uncontested market spaces, where Read More …
Lack of Marketing Strategy: Without a clear plan and direction, businesses struggle to establish and maintain their presence in the market, leaving them vulnerable to competitors with a well-defined strategy in place. A robust marketing strategy is imperative for businesses thriving in today’s competitive landscape. It provides a roadmap for understanding the target audience deeply, Read More …