Category: Marketing Action Research

Action Research

Using A Fractional Marketing Officer for Action Research

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Marketing Action Research offers a practical approach to testing strategies, gathering insights, and driving informed decision-making. However, not every company has the resources for a full-time marketing executive to lead such initiatives. Enter Fractional Marketing Services, a cost-effective solution that provides access to seasoned marketing professionals part-time. By leveraging these experts for Action Research, businesses Read More …

Blue Ocean Strategy Obstacles

Overcoming Obstacles in Blue Ocean Strategy Implementation

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In the ever-evolving business landscape, organizations constantly seek ways to gain a competitive edge and achieve sustainable growth. The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book “Blue Ocean Strategy,” has captivated the imagination of business leaders worldwide. The promise of creating uncontested market spaces, where Read More …

Poor Marketing Reasons

What are the Top 15 Reasons Manufacturers Have Poor Marketing

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Lack of Marketing Strategy: Without a clear plan and direction, businesses struggle to establish and maintain their presence in the market, leaving them vulnerable to competitors with a well-defined strategy in place. A robust marketing strategy is imperative for businesses thriving in today’s competitive landscape. It provides a roadmap for understanding the target audience deeply, Read More …

Go To Market

Go-to-Market Strategy: Step-by-Step Guide For Business Owners

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Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …

Action Research

The Unique Features of Market Research for Manufacturers

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Manufacturers need to constantly innovate, improve their products, and meet the ever-changing demands of consumers. This is where market research becomes a valuable tool. Manufacturers can make informed decisions by understanding the market and strategically positioning themselves for success. In this blog post, we will explore the unique features of market research for manufacturers and Read More …

Competitive Edge

The Competitive Edge: Addressing Wants To Propel Your Company Forward

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Challenges associated with scaling a company often include maintaining the quality of products or services, preserving company culture amidst a rapidly expanding team, and ensuring the infrastructure can handle the increased load. It’s like trying to build a plane mid-air; you add parts while soaring to new heights without losing momentum or crashing down. The Read More …